Promoting a business online is crucial in creating a professional image. With numerous businesses today are turning to platforms such as Facebook business pages and making it their only online company brochure. Unfortunately, over-relying solely on your Facebook page as your main online presence could have negative ramifications that should not be overlooked. Here we explore Facebook business page limitations being a choice as an exclusive online presence for businesses.
Facebook Business Page Limitations
From layout, page structure, and color schemes to font selection. Furthermore, Facebook page as a business use Facebook domain as their domain while adding your choice of subdomain (your brand may or may not be available as one option).
You Don’t Own It
One major drawback of using Facebook Pages as your business website is their ownership. They can change or remove them at any time and this lack of control may prove damaging if your efforts have gone into building it up.
Eliminating Non-Facebook Users
Facebook may boast over two billion monthly active users, yet many younger and older demographics continue to not use the platform. Relying solely on a Facebook page as your online presence risks alienating potential customers; although not every customer uses social media channels like this one it is still essential that all potential avenues be considered when reaching your audience.
Inability To Create Custom Pages
Facebook business pages don’t give marketers enough freedom to tailor the pages specifically to meet marketing objectives; such as landing pages for campaigns or lead generation forms. These custom page functionalities often vary or don’t exist at all on Facebook.
SEO Options Are Limited
Search Engine Optimization (SEO), is the practice of increasing website’s rank in search results through various methods, like keywords targeting and content posting. While optimizing a Facebook page to some extent may work, its potential is severely restricted when compared with that of a multipage website in terms of showing up multiple times within search results and helping potential customers discover your business online.
While creating an “About Us” section and posting updates to Facebook may provide opportunities to post in-depth posts to draw in customers and boost search engine ranking, websites provide unlimited space to develop blog posts, articles, and other types of content which help attract and keep customers.
Searching For Content Is Hard
Save, organize, and searchable pages/posts are easily save on websites; making older content easy for both yourself and customers alike to locate quickly and refer back to later on. By comparison, Facebook pages offer limited ways for saving content with no export capability. This makes it difficult for you and your customers to find and refer back to older posts.
Integrating external tools and services seamlessly with your Facebook page may prove to be challenging. While you might find some integrations are beneficial on the platform, they might not cover everything your brand needs such as CRM systems, advanced analytics or e-commerce.
Facebook page ad limit may display third-party advertisements or suggested content which may distract audience attention away from your brand, possibly hindering audience retention or misaligning with messaging and values of your organization. You cannot control these distractions on your business page and they may or may not reflect these aspects either.
While Facebook provides some level of customization options for business pages, these have their own set of constraints which limit what can be accomplished when compared with having your own domain website. By having one dedicated for you and your brand experience, you have more creative freedom and can design something which truly represents who you are while engaging your target market effectively.