There are over 5.07 billion daily internet users worldwide, and your website can reach that large base of potential customers. But before you can tap into that potential, you must know whether your website can attract those visitors. Your website traffic measurement is a good place to start.
But these metrics are only helpful if you know how to interpret them. Read on for a breakdown of essential website traffic stats and what they mean for your business.
Why Do You Need Website Traffic Measurement Data?
Your website stats will tell you a lot about how your business is doing. They can help you see if anything needs to be improved on the website itself. Maybe people aren’t sticking around long enough to read an article or watch a video, which means they won’t be able to discover other interesting content. These stats will help you figure out what needs to be done so your website can lead to more conversions. You can gather website ranking checker statistics from various sources. The metrics below are among the most common.
Unique Visitors
Unique visitors are a metric that shows the total number of new users who visit your site. It doesn’t include repeat visits from the same person. If you visit a website 10 times daily, that counts as 1 unique visit.
Even if you visit the same site two or three days later, it would still count as one unique visit because unique visits are counted within a 30-day window.
Website Visits (Or Sessions)
Programs from your web host to analytics like Google and Bing can count website visits when a user requests a page from the server. This will generate one stop.
Every time someone visits your site and clicks on something to load another page, this counts as another visit. If someone goes to your site 48 times over 30 minutes, you’ll have 48 visits recorded.
A session is the time a user spends clicking around on your website. This number is important for marketers because it helps them measure engagement.
Total Page Views
Total page views are the total number of times a page has been viewed from your site. This can include both single-view and multiple-view visits. If someone visits your site and views 10 pages in one visit, they’ll get counted as one visitor, but 10 total page views.
Pages Per Visit
Pages per visit is a metric that measures how engaged your site’s visitors are with your content. It’s calculated by dividing the total number of page views by the total number of visitors.
A high pages-per-visit (P/V) ratio indicates that people spend more time viewing and interacting with your created content. That’s good news because your website converts visitors into leads or customers.
Average Time on Site (Or Average Session Duration)
The average time on site is when people visit your website. It’s calculated by dividing the total time spent on your website by the number of visitors.
A high average indicates that people spend much time interacting with your content and not just clicking through quickly. If a visitor spends an hour on your site, there’s a good chance they’ll be interested in what you offer as opposed to if they only look at it for 30 seconds.
The average session duration is about one minute, regardless of industry.
Bounce Rate
The bounce rate measures the number of visitors who leave a website after viewing only one page. It tells you whether people are engaging with your webpage’s content. It also indicates whether users are finding what they’re looking for.
A bounce rate under 40 percent is good and means your website is attractive and engaging.
Mobile Site Visits
When a user accesses your website using a mobile device, this is mobile traffic. Mobile traffic is significant because it accounts for over half of all internet usage.
If your mobile site visits are low, check to see if the website loads fast on phones and is designed for small screens.
Inbound Links
Inbound links are external hyperlinks that point to your website. Links from other sites to your own are a sign to Google that you’re a reputable source of information. As such, you’ll be rewarded with higher placement in search results.
That being said, not all backlinks are equal. While each counts toward your SEO ranking, not all inbound links will give you the same boost as others.
Traffic Sources
Traffic sources are the channels that bring visitors to your website. There are a few best free website traffic checker sites. They can be broken down into two categories; organic and paid.
Organic traffic is free and comes from search engines like Google, social media like Facebook and Twitter, email campaigns, or anything else that’s not paid for by you. Paid traffic can be anything from PPC ads on search engines to campaigns on social media platforms.
Popular Tools For Website Traffic Measurement
There are several tools available to measure website traffic. Here are some commonly used ones:
Google Analytics: Google Analytics is one of the most popular website analytics tools. It provides detailed information about website traffic, including the number of visitors, demographics, behavior on the site, traffic sources, and much more.
Matomo (formerly Piwik): Matomo is an open-source analytics platform that offers similar features to Google Analytics. It provides comprehensive website analytics and can be installed on your own server, giving you full control over your data.
Adobe Analytics: Adobe Analytics is a robust analytics solution with advanced features for tracking and analyzing website traffic. It offers real-time data, segmentation, and powerful reporting capabilities.
- SEMrush: While SEMrush is primarily known as a keyword research tool, it also offers website traffic analytics. It provides estimates of traffic volume and sources, along with other competitive analysis features.
SimilarWeb: SimilarWeb is a comprehensive competitive intelligence tool that provides insights into website traffic, audience demographics, traffic sources, and engagement metrics. It can be useful for benchmarking against competitors.
Kissmetrics Analytics: Kissmetrics is a customer analytics platform that tracks and analyzes customer behavior and engagement. It provides insights into how customers interact with a website or an application, enabling businesses to understand user journeys, optimize conversions, and improve customer retention.
These tools differ in features, pricing, and ease of use, so choosing the one that best fits your needs and budget is essential. Many content management systems (CMS) and hosting platforms may also provide built-in analytics features.
Create a Website That’s Designed to Attract Visitors
Your website traffic stats are an essential part of your SEO. If you want to improve your metrics, then it’s important that users can easily navigate your website and find what they’re looking for. To do this, you must have a clean design with plenty of white space and clear navigation menus.
As you can tell, creating a professional-looking website is not as easy as it sounds. Why take on the hassle when our agency will do it for you? Contact our team of designers today to learn more about how we can help you build an impressive website that drives traffic.